Privacy Policy

1. Introduction

Welcome to AP Design Solutions. We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This privacy policy explains how we collect, use, store, and protect your personal information when you visit our website (https://apdesignsolutions.co.uk), contact us, or use our services. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

AP Design Solutions, located at Unit 3, Belle Vue, Enterprise Park, Aldershot GU12 4UA, is the data controller responsible for your personal data. This means we decide how your personal data is processed and for what purposes.

We understand the importance of protecting your personal information and are committed to ensuring that your privacy is respected and protected. This policy has been developed to be clear, concise, and easy to understand. If you have any questions about this privacy policy or how we handle your data, please contact us using the details provided in the “Contact Us” section below.

2. What Information We Collect

We may collect and process the following personal data from you:

•Information you give us. This is information about you that you give us by filling in forms on our website or by corresponding with us by phone, e-mail or otherwise. The information you give us may include your name, business name, phone number, and email address.

•Information we collect about you. With regard to each of your visits to our website, we may automatically collect the following information:

•technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

•information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

3. How We Use Your Information

We use the information we collect about you in the following ways:

•To provide you with our services. We will use your information to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us.

•To communicate with you. We will use your information to communicate with you about your inquiries, our services, and to provide you with customer support.

•For marketing purposes. We may use your information to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about. You can opt-out of receiving marketing communications from us at any time by contacting us.

•To improve our website and services. We will use your information to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. This helps us to ensure that content from our site is presented in the most effective manner for you and for your computer.

4. Lawful Basis for Processing

We will only collect and process your personal data where we have a lawful basis to do so. The lawful bases we rely on for processing your information are:

For contact form inquiries and customer communications:

•Legitimate interests: We process your contact details and inquiry information based on our legitimate interest in responding to your inquiries and providing customer service. This is necessary for the running of our business.

For providing our services:

•Contract: Where processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.

For marketing communications:

•Consent: Where you have given us clear consent to send you marketing communications about our services.

•Legitimate interests: For existing customers, we may send information about similar services based on our legitimate interest, but you can opt-out at any time.

For website analytics and improvement:

•Legitimate interests: We process technical information about your website visits based on our legitimate interest in improving our website and services.

For legal and regulatory compliance:

•Legal obligation: Where processing is necessary for us to comply with the law, including accounting and tax requirements.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Specific retention periods:

•Contact form inquiries: We retain your contact details and inquiry information for up to 3 years from the date of your last contact with us, unless you become a customer.

•Customer data: If you become a customer, we retain your personal data for up to 7 years after the completion of our services to you, in line with accounting and tax requirements.

•Website analytics data: Technical information about your website visits is retained for up to 2 years.

•Marketing communications: If you have consented to receive marketing communications, we will retain your contact details until you withdraw your consent.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Sharing and Third Parties

We may share your personal data with the following categories of recipients:

•Service providers: We may share your data with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you. These parties are contractually obligated to keep your information confidential and secure.

•Professional advisors: We may share your data with our accountants, auditors, lawyers, and other professional advisors for the purposes of obtaining professional advice.

•Legal requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities.

We do not sell, trade, or otherwise transfer your personal data to third parties for their own marketing purposes. All third parties with whom we share your data are required to respect the security of your personal data and to treat it in accordance with the law.

8. Your Rights

Under data protection law, you have rights including:

•Your right of access – You have the right to ask us for copies of your personal information.

•Your right to rectification – You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

•Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

•Your right to restriction of processing – You have the right to ask us to restrict the processing of your information in certain circumstances.

•Your right to object to processing – You have the right to object to the processing of your personal data in certain circumstances.

•Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at info@apdesignsolutions.co.uk if you wish to make a request.

9. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

10. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

AP Design Solutions Unit 3, Belle Vue, Enterprise Park Aldershot GU12 4UA Email: info@apdesignsolutions.co.uk Phone: 07552 494 541

11. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Helpline number: 0303 123 1113